With formats like the Craigslist, Just Dial, Yahoo local, Yellow Pages slowly dying, it's becoming more difficult to find businesses offline.
Google gives you a platform with instant exposure and a higher chance of being discovered within your market and local areas. Below are multiple reasons why Business and services needs or requires GMB to promote your brand, products and services online so consumers can buy products online or visit offline store to buy products.
1. Business visibility over Google Map Searches
Consumers while searching for local services and products, consumers often take into consideration the proximity of a business to their location. The tool they use to find businesses is Google Maps. Google My Business allows a person to find business quickly on Google Maps and provides directions to location.
2. Business may Show up in Google’s Local 3-Pack
The coveted Google Local 3-Pack shows three local businesses based on a specific Google search. While there are lots of SEO strategies, you can attempt to get into the 3-Pack, the simplest thing you can do is create a free Google My Business listing. It increases your odds of making it in.
3. GMB Gives Your Business Credibility
Businesses that has a location are perceived as more credible than companies that merely exist online. Since most users place their trust and confidence in Google, your business is more trustworthy when it shows up in a Google search. Companies must go through a rigorous process and several verification steps before showing up on GMB. Therefore, they are automatically considered credible.
4. Online Reviews can Send More People to Your Business
Customer reviews are one of the most powerful forms of online marketing. Business and Consumers rely on customer reviews to keep them from wasting time and effort when finding a quality and good local business. The more positive reviews you receive from clients, the more interest others will show in what you services and products Business offers.
5. Google My Business is Free
Running an ad campaign on any platform can be time-consuming and drain your budget. Furthermore, you are never guaranteed that all the time and money you spent on your marketing strategy will pay off. Google My Business provides a free marketing tool that puts you in touch with thousands of searchers. Best of all, it’s an ongoing marketing campaign that you don’t have to put much energy into maintaining.
How to Optimize Your GMB Listing
Once you’ve completed the signup process and verified your business, it’s time to optimize your Google Business profile to increase visibility and make your listing more attractive.
You can adjust your GMB settings in Google My Business Dashboard.
Make sure you get the information right the first time so that random people do not suggest edits or make changes. Also, check your GMB Dashboard from time to time to make sure the details are accurate.
One way to continuously optimize your Google My Business listing is with Google Posts. This feature allows you to post media and content to your listing in the same way that you would a Facebook or LinkedIn post.
You can share your current promotions, company info, photos or just about anything else. Google Posts can assist in boosting your Google rankings. SEO and search gets stronger when you post more quality and relevant content on your Google posts.
Make the Most of Google Reviews
Best ways to encourage positive reviews is to respond to current reviews. A response shows the reviewer that you are thankful for their support and makes the review stand out. It also motivates others to leave a review.
Here’s a sample reply to a satisfied customer from a real business:
Thank you for your business [name]! We’re so glad you had a positive experience with our team of realtors here at [business]. We wish you good luck as you start this new chapter in your life!
You should also respond to negative reviews to show you take them seriously and care what your customers think. When posting a reply, be courteous and professional. Do not use the platform to strike back.
Here’s a sample reply to a negative review:
Thank you for the feedback [name]. It was valuable to our business. At [your business name], we strive to provide exceptional service for both buyers and sellers. We are also reviewing our communication process to see what change we need to make. Thank you for your business, and I hope we can do better next time.
Regardless of what type of service you provide, listing your company on Google increases your exposure and broadens your market reach. Get your Google My Business account set up today with us!
Boost Your Marketing Strategy with us Today
Cluay Techlabs offers a wide range of marketing tools that helps business expand their market reach while targeting the customers they want.We deliver measured results that reflect your brand and help you reach your goals.
To find out more about our digital marketing strategies, e-mail us at business@cluay.com or cluaytechlabs@gmail.com and we will be in touch with you.